Asher and Archer is an Australian owned small business who are passionate about sustainable and ethical fashion, that empowers the wearer with confidence and resilience to master the day ahead.
Asher and Archer is an inclusive brand that celebrates people of all ages, shapes and sizes, a brand where craftsmanship and the creation process is celebrated.
As we grow and release more products, we hope you embark with us on our journey.
Asher and Archer was launched in January 2021 and founded by Anneliese Bridgman.
Anneliese is an Australian fashion designer passionate about sustainable fashion.
Early in her career as a new fashion graduate, she had the opportunity to work and live in Paris, France. Through an internship with Australian born designer Martin Grant, she immersed herself in the world of fashion icons of the 20th century; Chanel, Dior, Balenciaga, Givenchy to name a few.
Upon returning to Australia, she became inspired by traditional couture dressmaking techniques, and how these could be incorporated into contemporary design.
Over her career as a design lead, she has created international success for iconic Australian brands such as Forever New, One Day Bridal and Mariana Hardwick.
During her time with these brands, her designs were highly sought after, with many celebrities wearing her designs.
Her designs have been featured as part of Australian Fashion Week, New York Bridal Fashion Week and Melbourne Fashion Week on multiple occasions.
Anneliese on why she started Asher and Archer.
After 20+ years of working within the fashion industry, I wondered if my avocation had become something mechanical and consuming. Through musings with like-minded people, and thoughts to reconcile the negative impacts of the fashion industry, (both environmental and to the people who work within it), I decided this was as good a time as ever to start my own business. In the midst of the first Melbourne lockdown, I created Asher and Archer; a slow fashion label that aligns with my values.
Since Asher and Archer’s launch I have been creating awareness around sustainable and ethical fashion practices and the impact of consumer choices. I feel working in an industry which contributes more to climate change than the international aviation and shipping combined, it is my responsibility to practice and educate others on how we can do things differently.
Asher and Archer is primarily a made to order label, we only make what we need in a studio recently set up in Melbourne. One aspect that makes us different from other brands is that our clothing has been designed with a cross-functional sensibility so the wearer can wear less clothes, more often.
As we make garments especially for the wearer we can make specific customisations to our pieces. We also offer an alterations service to existing garments in our client’s wardrobes, to extend the life of a garment which may have otherwise been discarded.
The custom & bespoke process is one of our favourite parts of our business.